Specialized communication

Dear students,

You’ll find below the lesson plan and the corresponding links in relation to the various specialized domains we have considered in this course, along with the focus and illustration for each session.

1 Socioeconomic and political environment (health)

Focus: conversation analysis / Illustration: patients’ choice (NHS)

Video: “Local NHS Discussion: Patient Choice”

Resource: Understanding NHS jargon

References

Bhatia, V. & S. Bremner. (2014). Introduction. In Bhatia, V. & S. Bremner (ed.), The Routledge Handbook of Language and Professional Communication. Routledge, xv-xxvii.

Lillis, Theresa & Carolyn McKinney. (2003). Analysing language in context: A student workbook. Trentham Books.

NHS England. 2017. NHS Next Steps on the NHS Five Year Forward View. NHS England.

Reuber, Markus, Merran Toerien, Rebecca Shaw, and Duncan Roderick. (2015). “Delivering Patient Choice in Clinical Practice: A Conversation Analytic Study of Communication Practices Used in Neurology Clinics to Involve Patients in Decision-Making.” Health Services and Delivery Research 3 (7).

Toerien, Merran. (2018). Conversation Analysis. In Vine, Bernadette (ed.). The Routledge Handbook of Language in the Workplace. Routledge, 15–26.

Reference paper for this chapter. Pun, Jack. (2023). Developing an ESP workshop to promote handover practices in nursing communication: A case study of nurses in a bilingual hospital in Hong Kong. English for Specific Purposes 71, 123-138.

2 Industry (air & space industry)

Focus: controlled natural languages & Controlled Language Optimized for Uniform Translation (CLOUT) rule set / Illustration: aviation English

Video: “Air communication briefing”

Resource: EU Agency for the Space Programme Glossary

Resource: Manual on the Implementation of ICAO Language Proficiency Requirements

Article.”Why AI can’t replace air traffic controllers”. The Conversation, January 2024.

Reference paper for this chapter. Drayton, Jenny & Averil Coxhead. (2023). The development, evaluation and application of an aviation radiotelephony specialised technical vocabulary list. English for Specific Purposes 69, 51-66.

3 Industry (energy industry)

Focus: introduction to the theories of lexicography / Illustration: developing a glossary in the field of energy supply

Video: “Energy Terminology”

Glossary: US Energy Information Administration

References

Fuertes-Olivera, Pedro (ed.). (2017). The Routledge Handbook of Lexicography. Routledge.

Tarp, Sven. (2017). Lexicography as an independent science. In Fuertes-Olivera, Pedro (ed.), The Routledge Handbook of Lexicography. Routledge, 19-33.

Reference paper for this chapter. Otto, Philippa. (2021). Choosing specialized vocabulary to teach with data-driven learning: An example from civil engineering. English for Specific Purposes 61, 32-46.

4 Marketing & Communication

Focus: lexicography and translation / Illustration: marketing content localization

Video: “Marketing Content Localization Part 1”

Video: “Marketing Content Localization Part 2”

Video: “Marketing Content Localization Part 3: Transcreation”

Article: “75 key marketing terms you should know in 2023”, NewBreedRevenue

References

Dam, Helle V. & Sven Tarp. (2018). Translation, interpreting and lexicography. In Malmkjœr, Kirsten (ed.), The Routledge Handbook of Translation Studies and Linguistics. Routledge, 408-424.

Nesi, Hilary. (2016). The demands of users and the publishing world: Printed or online, free or paid for? In Durkin, Philip (ed.), The Oxford Handbook of Lexicography. Oxford University Press, 579-589.

Tarp, Sven. (2013). What should we demand from an online dictionary for specialized translation? Lexicographica 29, 146–162.

Reference paper for this chapter. Jaworska, Sylvia. (2023). But then something happened: A critical multimodal genre analysis of corporate image repair videos. English for Specific Purposes 69, 95-108.

5 Management (Human Resources & organizational change management)

Focus: linguistic audit

Article. “Organizational change management: what it is and why it’s important”, Harvard Business School, January 2020.

Illustration: Team Building

Video: “How Google builds the perfect team”

Reference

Reeves, Nigel & Colin Wright. (1996). Linguistic Auditing: A Guide to Identifying Foreign Language Communication Needs in Corporations. Multilingual Matters Ltd.

Reference paper for this chapter. Chan, Clarice. (2019). Long-term workplace communication needs of business professionals: Stories from Hong Kong senior executives and their implications for ESP and higher education. English for Specific Purposes 56, 68-83.

6 Climate negotiations

Video. Introduction to ecolinguistics

Article. “How language and climate connect”, JSTOR Daily, July 2019.

The Guardian: Climate Journalism issues: language and images (see also Climate Visuals).

Article. “Language used to describe the climate becoming more urgent, study finds”, The Guardian, October 2021.

Resource. IPPC AR5 (2010). “Uncertainties Guidance Note”

Video. Language and Climate

References

Alonso-Almeida, Francisco & Sandra Marrero-Morales. (2011). Introduction to the special issue: ’Diachronic English for Specific Purposes’. Revista de Lenguas para Fines Específicos 17.

Dury, Pascaline. (2005). Terminology and specialized translation: the Relevance of the diachronic approach. LSP & Professional Communication 5(1), 31-41.

Van der Yeught, Michel. (2018). Charting the diachronic dimension of specialised languages: Challenges and pedagogical relevance. In Monnier, Nolwena (ed.), Languages for Specific Purposes in History. Cambridge Scholars Publishing, 1–15.

Reference paper for this chapter. Saeli, Hooman. (2019). An English-for-specific-purposes motivated analysis of corporate sustainability reports. An analysis of text and context. Corporate Communications 24(3), 456-470.