6. Master CILA

Dear students,

This page is devoted to my M2 CILA course. You’ll find here all the references you need for this tutorial. This page has been designed to enable you to access, watch and read documents dealing with management and marketing.

So, let’s start!

1. Corporate structures

Test Check you know the definitions in this quizlet.

Video The basics of corporate structures

Text Learn more about different corporate structures and answer the following questions:

1. What are the main reasons for organizational change? How are structural and organizational change related?

2. What is the chain of command?

3. What does the span of control assess?

4. What is the main obstacle companies adopting a functional structure might be faced with?

5. Which type of structure is adapted to foster little formalization and high flexibility?

6. What is main advantage of a matrix structure?

7. Which type of structure is adapted to promote employee involvement?

8. Why does The Disney Company apply a divisional structure?

Video Watch this video on The Walt Disney Company

Article about The Walt Disney Company’s organizational structure for synergistic diversification by the Panmore Institute.

Case study “Why Meta’s embrace of a ‘flat’ management structure may not lead to the innovation and efficiency Mark Zuckerberg seeks”, The Conversation, March 2023.

Case study. Akakpo, Alfred et al. (2019). Foresight, organization policies and management strategies in electric vehicle technology advances at Tesla. In Schreiber, Deborah & Zane Berge (ed.), Futures Thinking and Organizational Policy. Case Studies for Managing Rapid Change in Technology, Globalization and Workforce Diversity. Palgrave MacMillan, 57-69.

Video “Tesla’s organizational structure”

2. Organizational change management

I used this article as a reference for this session.

Video “What is organizational change management?”

Article. “Team-building exercises can be a waste of time. You achieve more by getting personal”, The Conversation, July 2019.

Case study. “How Principia Built a Stronger Company Culture Even With Its Remote Employees Working Hundreds of Miles Apart”

Extra-reading Read this article about how to manage self-motivated intelligent workers and this one about potential changes in the workplace.

3. Consumer culture & consumer behavior

Video “1920s Consumer culture”

Article. “A brief history of consumer culture”. MIT Press Reader.

Video Consumer behavior: “What’s next for the sharing economy?”

Case study. Cherry, C. E. & N. F. Pidgeon. (2018). Is sharing the solution? Exploring public acceptability of the sharing economy. Journal of Cleaner Production 195, 939-948.

4. Service marketing and consumer behavior

Case study: mountain guiding

Testimonial. Climbing the Grand Teton with Jackson Hole Mountain Guides: A review.